Follow one shopper through your store
She wants exactly what you make. Here is where she quietly disappears, and why none of it shows up on a dashboard. These are the three faults I find most often.
This is the check, run on my own store
Not an example. This is what came back from shoptawny.com, which I own, the day this page was last updated.
The last section is the part I care about. Most tools would have called this shop clean. It isn't clean, it's unverified, and saying so is the whole job.
Start with a free leak check
Send me your shop's address. I'll go through it from the outside, running automated checks and then actually shopping it on my phone, and send you back a plain-English list of what's leaking, including how to fix each one.
No call, no obligation, and the fixes are yours whether or not we ever work together. If your shop is in good shape I'll tell you that too: a short honest report is worth more than a padded one.
Send it over
Email me your store URL. That's the whole intake.
Email jordan@shoprunsitself.com
I read every one myself and reply within a couple of days. Email is the only way in, on purpose: you'll always have what I said in writing.
Would rather do it yourself first? Run the free checker and see what's broken in ten seconds, no signup. Or read the whole checklist — most of it takes ten minutes and doesn't need me.
If you'd rather not do it yourself
Everything below produces this, every Monday. It's a real report from one of my own brands, dated 17 August, with the money columns blanked because those are mine and not the point:
Two rows say NO. That subscriber count looked completely normal on every dashboard I own. It was fourteen days stale, and the report is the only thing that said so.
The Fix: $150, up to three things, one week
Start here. This is the cheapest way to find out whether I'm any use to you.
- Up to three of the faults the free check found, fixed on your storefront
- You approve every change before I touch anything
- Handled entirely over email. No call, no meeting, no screen share
- A re-run of the check afterwards, so you can see the fix actually took
Anything I can't fix, you don't pay for. If I get in there and a fault needs a developer or a paid app, I'll tell you that and take it off the bill rather than charge you for the attempt.
Most of what I find takes ten minutes each and the instructions are free either way — this is for when you'd rather it was just done.
The Monday Report: $400, one week
The next step up. Nothing on your storefront changes.
- An automated weekly check of your storefront, running in your accounts. Sell in more than one place? It covers each of them.
- Your first report delivered live, so you see exactly what it watches
- A one-page document of what it checks and what each finding means
This one is read-only. I don't touch your theme, your listings or your live store. It watches and it reports. If you're in the middle of your busiest season and the idea of a stranger editing your shop makes you nervous, this is the version to take.
Afterwards you can keep it running yourself for nothing, or put it on Connected and I'll watch it for you.
The Self-Running Business Install: $2,500
30 days · handled over email · two calls if you want them
- Everything the leak check found, fixed
- The Monday report above, running in your accounts
- Email capture and welcome flow verified end to end. I test it with a real signup
- Social scheduling set up in your own Buffer or Publer account, loaded with 30 days of posts you approve
- The Owner's Binder: how every piece works, in writing
Everything lives in your accounts, under your logins. I don't hold anything hostage, and if you sell the business one day it all conveys with it. That's the point.
You pay in three parts, not up front. $500 to start. $1,000 on day 14, once the Monday report is live in your account and you've received one. $1,000 when the Binder lands. If the report isn't running by day 14, I refund the $500 and you keep everything I've built to that point. You're risking $500 with someone you met by email, and I'd rather that than ask you to trust me for more.
Invoiced directly once we've agreed the work. Read the agreement before you talk to me if you'd rather know the terms first.
Connected: $199/month
Optional, after either of the above. Cancel any month, no notice period.
- I watch what the Monday report flags, so I find out something broke instead of you
- Up to two fix requests a month, answered within one business day
- A report on the 1st you can actually read
What it isn't: new builds, theme work, writing your content, or fixing an outage at Etsy or Shopify. Anything bigger than a fix, I'll quote before I touch it. During November and December this is a monitoring service, not an emergency line. If your store is on fire on Black Friday, call someone who answers phones.
Most people in this space charge $2,000–10,000 a month for something like this. I'd rather charge little enough that you never think hard about keeping it.
What I'm not
Worth being blunt, so neither of us wastes a week:
- I'm not a marketing agency. I won't run your ads or "manage your social."
- I don't build custom software or take on open-ended monthly project work.
- I'm not available on demand. Everything runs over email, on purpose. It's the same reason the systems I build have to keep working with nobody watching them.
- I take one client at a time. If I'm busy I'll tell you when I'm free rather than squeeze you in.
Why me
I run seven of my own online businesses: print-on-demand, 3D printing, content sites, a software toolkit. Same platforms as you, same fees, same Sunday-night admin pile. They mostly run themselves, and each one sends me a report every Monday when something breaks. That system, not a marketing theory, is what I'd be installing for you.
What I won't claim: that my shops made me rich. They're small and some are still early. That they run without me is a different claim, and the only one I can back up.
Who this is for
Handmade, print-on-demand and small-batch brands doing roughly $8,000–30,000 a month, still run by one person, maybe two. Big enough that a quiet fault costs real money, small enough that nobody's job is watching for one. If you also sell on Etsy or another marketplace, that's a bonus: the gap between storefronts is usually where the leaks hide. That's the shop I understand, so that's the only kind I take on.
Install 1 of 2. I take one client at a time, and I'm doing two of these. After the second, this stops being a service and becomes a product, and this page comes down. There's no waitlist and no countdown timer. When I'm full I'll tell you the date I'm free.
Common questions
What does Shop Runs Itself do?
I install an automated weekly check in your own accounts that reads your storefront and emails you every Monday with what quietly broke, so you stop being the only alarm system your shop has.
How much does it cost?
The leak check is free. The Fix is $150 for up to three things, the Monday Report is $400, the Self-Running Business Install is $2,500 paid in three parts, and Connected monitoring is $199 a month, cancel any month.
Do you need my passwords?
No. You grant access through each platform's own invite or staff-access feature, and you revoke it when the work is done.
Who owns what you build?
You do. Everything is built in your accounts, under your logins, and it goes with the business if you ever sell it.
Will this get me more sales?
I don't promise that. What the system does is tell you when something on your shop stops working, so a quiet fault doesn't run for months unnoticed.
Do I have to get on a call?
No. Everything runs over email, on purpose.